The French Bulldog in the crest is real. She is the founder’s own dog, a merle Frenchie who hit her senior years the way most dogs do: a slower start after naps, a pause at the car door, walks that quietly got shorter.

The joint aisle did not help. Dozens of jars, the same four ingredients, amounts hidden behind “proprietary blend”, and chews she would not eat. The research on what actually helps older dogs was out there, in published dog trials, and almost none of it was in the jars.

So we built one formula from that research, put every amount on the label, made it taste like beef liver, and sized it to the dog instead of the jar. Her face is on the front. The line under it says who it is for: senior dogs of every breed and size.